And it's not just young adults who are enjoying the spooky fun. In 2006, the National Retail Federation found that 85.3 percent of 18-24 year olds planned to celebrate Halloween, but 76.5 percent of consumers aged 25-34 and 71.3 percent of those aged 35-44 also planned to celebrate.
And what are they doing to celebrate? According to the National Retail Federation's Halloween Consumer Intentions and Actions Survey:
- 40.1% of people surveyed plan to don a costume, up from 33.4% in 2009
- 11.5 percent of people donning costumes will dress up their pets as well
- 33.3 percent of people will throw/attend a party
- nearly three-quarters (72.2%) will hand out candy
- 46.3 percent will carve a pumpkin
- 20.8 percent will visit a haunted house
- 31.7 percent will take their children trick-or-treating
- half (50.1%) of consumers celebrating will decorate their home or yard
