Friday, July 13, 2012

Don't Think Too Fast

In 2002, Daniel Kahneman won the Nobel Prize in Economic Sciences. What made this unusual is that Kahneman is a psychologist. He is one-half of a pair of psychologists who, beginning in the early 1970s, set out to dismantle an entity long dear to economic theorists: Homo economicus. The other half of the dismantling duo, Amos Tversky, died in 1996 at the age of 59. Had Tversky lived, he would certainly have shared the Nobel with Kahneman.

Thinking Fast and Slow is an accessible overview of this duo's excursions into the realm of human irrationality. You won't regret having bought or read it.