According to a report from Business Insider, approximately 8 percent of sales from pink NFL merchandise go toward cancer research.The league uses the color on its jerseys and other apparel to raise money for breast cancer research, but the breakdown of how revenue from sales of the apparel gets distributed is as follows: 50 percent to the retailer; 37.5 percent to the manufacturer; 8.1 percent to the American Cancer Society for research; 3.24 percent to the administration at the Society; and 1.25 percent to the NFL.
If fans want to show support for their team and for breast cancer awareness, that's great. But if the point is to actually help fight cancer, fans would have a much bigger impact if they skipped the NFL and donated directly to the ACS.
