Tuesday, May 14, 2013

Predicting Behavior

Predictive Analytics is the science that unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but even lousy predictions can be extremely valuable.

In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World co-founder Eric Siegel reveals the power and perils of prediction.