New customers answer a 15-question quiz to collect the information needed to fit the bra properly. They are then invited to pick three bras in different styles. The algorithm picks two additional bras based on what can be discerned from the customer’s choices. So the customer ends up with five bras to try on at home, with no obligation to buy.
With questions like, “Do your cups runneth over?”, online shopping has never been more intimate.
