Wednesday, September 5, 2012

McDonald’s Tikki Burgers

Capitalism doesn't discriminate. If you ignore a pool of talent or a clutch of customers, you will pay a price in diminished profit.

A case in point: McDonald’s will open two new vegetarian locations in northern Indian cities that are pilgrimage sites for Hindus and Sikhs.

The restaurants will sell items such as the McAloo Tikki burger, a sandwich with a mashed-potato patty, and the Pizza McPuff, a vegetable and cheese pastry.