Saturday, June 21, 2014

Social Network Avoidance

Only 30% of the CEOs at the top companies traded on the NASDAQ stock exchange are active on social media sites, gathering spots for millions of potential customers.

According to the report, Steve Ballmer, of Microsoft Corp.; Jeff Bezos, of Amazon; Intel CEO Brian Krzanich, and John Chambers, of Cisco Systems don't use any of the major social networks, such as Facebook, LinkedIn, Google+, Twitter and Instagram.

LinkedIn is the most used social network, as 23% of CEOs at the top 100 firms listed on Nasdaq are members. Twitter is used by 11% of the CEOs, making it the second most popular tool.

And though Google+ may trail rival Facebook in overall users but when it comes to the top CEOs, it has an edge. According to Augure, Google+ has 8% and Facebook has 5%.